Why UX research with kids?

Between 0 and 12 years of age, children develop their personality, physical, cognitive, and social skills on multiple levels. For every age group, we face different design challenges. That's why it is impossible to base any product design decisions on adult design standards, assumptions, or even on our guts.

Benefits of CCD

  • Understand what is important to children in their own environment.
  • Make sure your products can be used by children of a target age group.
  • Listen to what children have to say and benefit from their unbiased creativity.

Get in touch!

Sabina Idler
Research & Concept

Mobile: +31 6 81 22 1000
Mail: sabina@uxkids.com

Do you need help with designing digital products for kids that have a positive impact? Then let's talk!

Understanding the Child-Centered Design (CCD) process

When developing digital products for kids, we must recognize that they represent a very diverse target group. Only by involving this target group in our design process, we will be able to validate our ideas and make informed design decisions. This process is called Child-Centered Design.

Understanding the Child-Centered Design (CCD) process

Implications of Child-Centered Design

Child-Centered Design comes with a lot of advantages. At the same time, the lack of the same comes with major risks to the success of your product. UX research is not an option anymore – it’s key to any successful website or app for kids.

Implications of Child-Centered Design

Kids will love it.

Apps that are fun are more engaging, more likely to be upgraded, and recommended to friends.

Teachers will love it.

Apps that are easy to use are more effective and thus more valuable for educational purposes.

Parents will love it.

Age-appropriate apps have a positive impact and offer a safe environment for learning and entertainment.

You will love it.

Apps that meet your business goals keep all stakeholdes happy and most of all, they stay within your budget.

Principles of good User Experience for kids

Good user experience for kids is not a coincidence. It is the careful combination of age-appropriate content, good design, extrinsic motivation and good usability. We are here to help you bring together these four principles of good UX for kids.

4 Principles of Child-Centered Design


Design is important for visual appeal, it helps your target-age group identify with your website or app, and it is an important supporter for content and usability. 

Age-appropriate content

Age-appropriate content ensures that content matches the cognitive development of the child, offering just enough challenges to keep children interested, while allowing for continuous success. 

Extrinsic motivation

Extrinsic motivation is important for kids, because they use digital media mainly for entertainment. A website or app that doesn't excite kids will be abandoned before long.


Usability ensures that kids can use a website or app intuitively. Digital media that doesn't meet the abilities and expectations of the target age group, will never exploit its full potential.