Together from initial idea to final concept

Strategy and concept, Focus groups, Brainstorm sessions

UX research for Instruct UX research for Instruct Brainstorm session with Instruct Wordcloud based on UX research

“UXkids conducts all their UX research in a thorough and professional way and all findings are documented in a clear and hands-on report. The team is enthusiastic and they bring a lot of expertise to the table, which makes it a joy to work with them.”

Wim Dommerholt, Product manager at Instruct

Interaction design voor Instruct

The project in a nutshell

Instruct is specialised in educational software for digital literacy. However, their AaBeeCee software does not match the Dutch elementary school curriculum any more.

UXkids was approached with the question how Instruct can regain their position as education specialist for digital literacy. Both teachers and students formed the starting point for a new concept. UXkids conducted focus groups with both user groups at different moments during the conception process.

Besides qualitative research, UXkids was also responsible for coordinating and documenting the conception process.