Consultancy and UX research with kids (age 10-12)

Optimization, Consultancy, Focus groups, User tests

UX research for AmbraSoft UX research for AmbraSoft UX research for AmbraSoft

“UXkids provides detailed and up to date feedback from our target group. They effectively translate diverse user insights into usable and clear recommendations. It was a successful cooperation!"

David Stranders, Project manager at AmbraSoft, Noordhoff

UX onderzoek voor AmbraSoft UX onderzoek voor AmbraSoft

The project in a nutshell

As part of Noordhoff Uitgevers, Ambrasoft is responsible for the development of educational software. Ambrasoft wants to continue to serve the rapidly developing market and continues to adapt their products to their young and very diverse users.

User tests and focus groups with primary school children provide insight into the wishes and needs of this particular age group. UXkids gives advice, helps confirm the choices made and gives input for optimizing the Ambrasoft software.