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Since 2013

The child at the center

UXkids focuses on children and young people up to 18 years old; a challenging and diverse target group. Why? Because kids think, feel and do differently than adults. Doing research with, and designing for, kids demands their own approach

Research sessions
Minutes of research
UXkids mascot standing

At UXkids, kids are the experts

Together with kids from a cool idea to a special and positive experience for the young users. That makes us happy.

At UXkids, each project is unique

We believe in a tailor-made approach, in which user research and our knowledge & experience with kids are the starting point.

UXkids stands for quality

With great pleasure and passion we think outside the box and develop creative concepts and innovative ideas.

We are a passionate team with a passion for our work

UXkids is the only company in the Netherlands that specializes in User Experience (UX) advice and research with kids.
Do you have a question or a nice project? Let us know. We like to think along with you!

Contact Us

Sabina Idler

Concept & Interaction Design

Sabina has over 10 years of experience in User-Centered Design. Since 2011, she focuses on designing user experiences for children and adolescents. Within UXkids Sabina combines her academic research competencies, with knowledge on children’s development and strategic visions for designing fun and user-friendly and innovative digital products.

Liselotte van Wickeren

UX Research & Concept Design

Liselotte has a background in functional psychology. Her expertise is the interaction between people and systems. Due to this, user research with children is a favorite aspect of her daily practice. Furthermore, she enjoys designing efficient and playful digital (learning)-environments for a variety of users.

Saskia van Ruiten

UX Research

Saskia developed a passion for Child-Centered Design throughout her BA in Communication and Multimedia Design and MFA in Child Culture Design. Within UXkids she investigates the world of children and their needs and desires in collaboration with children. With these insights, she contributes to the design of meaningful products.

Renske Dijk

Renske Dijk

Interaction & Visual Design

Renske has a BA in Interaction Design and many years of experience working as a visual designer for different design agencies. While Renske focused on adult users before with clients as PostNL and Rituals, she always had a heart for younger target groups. At UXkids, Renske is eager to create positive experiences for kids and teens.

Proud of our customers

UXkids supports the Foundation ‘The Forgotten Child’

Logo - het vergeten kind

With UXkids, we want to provide children with valuable and wonderful digital media that have a positive effect on their development.

While some children enjoy the benefits of child-friendly websites and apps, others struggle with more basic needs like a safe and loving home. We want all children to grow up in a stable and carefree environment where they have access to media and where they feel safe and carefree to use it and enjoy it.

For every child we test in one of our research sessions, UXkids supports 'The Forgotten Child' with €2,-.