Instruct is specialised in educational software for digital literacy. One of their methods is AaBeeCee. This method did not completely match the needs and expectations of primary education anymore.
This project had to provide an answer to the question: How could Instruct regain their position as an education specialist for digital literacy. Both teachers and students
formed the starting point for a new concept. UXkids conducted focus groups with both user groups at different moments during the conception process.
Besides qualitative research, UXkids was also responsible for coordinating and documenting the conception process.
Strategy & concept, Focus groups, Brainstorming
”UXkids conducts all their UX research in a thorough and professional way and all findings are documented in a clear and hands-on report. The team is enthusiastic and they bring a lot of expertise to the table, which makes it a joy to work with them.Wim DommerholtProductmanager at Instruct