A brief overview of the project

The Faculty of Business Management and Economics at the University of Würzburg (Germany) is a leading institution for research and academic activities regarding finance, business management and administration, as well as economics. The Chair of Labor Economics does research in labor, education, migration and experimental economics. The research projects aim at explaining socioeconomic disparities and evaluating alternative public policies to reduce such inefficiencies.

Within the prestigious ERC Consolidator Grant (KIDSNGROUPS 2021-2026) Prof. Christina Felfe de Ormeno PhD and her team are conducting behavioral experiments to understand how preschoolers (3 to 6 years old) make decisions in different scenarios.

The study uses an app that allows children to make their choices. To ensure that the interface supports, but does not influence the research results, an intuitive and child-friendly interface is crucial. A well thought out graphic design and accompanying images allow for an identity neutral interface.

The role of UXkids

UXkids supports the team at the University of Würzburg as a UX partner and designer of a child-friendly interface for the “decision game” for children aged 3 to 6 years. In addition to the interaction design, UXkids is also responsible for the graphic design of the environment, the illustrations, and the logo. After designing the first decision game, UXkids will stay involved during this 5 yearlong research project.


University of Würzburg


Interaction design, Graphic design, university research, behavioral experiment, preschool, children 3 to 6 years

With the help of UXkids we created an age-appropriate App to conduct a large-scale field experiment with pre-schoolers. UXkids provided us with child-appropriate graphic design and exceptional expertise on how to work with children and digital devices in the field. UXkids was a very reliable cooperation partner and working with them was overall a very exciting and fruitful experience.

Maike SchlosserUniversity of Würzburg