A brief overview of the project

Heutink rapidly developed MOO (Mijn Omgeving Online) – a digital learning and working environment for primary education. In early 2014, Heutink ICT decided on a redesign of the MOO platform. MOO needed to be reinvented with the learning child at its center. Through interviews, focus groups and user tests with children, an educative and child-friendly interaction design has arisen.

UXkids was responsible throughout the entire redesign-process for research and the interaction design of the platform. In collaboration with a third party specializing in designing digital media for children – a beautiful visual design was created, bringing MOO to life.


Heutink ICT


MOO, User Tests, Focus Groups, Interviews, User Personas, Interaction Design, Visual Design, Child-Centered Design, Child-first, Tablet-first, Usability, User Experience

UXkids links theory to practice, both areas in which they are experts. UXkids creates visionary concepts and works them out in great detail, before validating their work in the field. A user interface aimed at children is really something else than just a user interface -- that we’ve learned. The added value of UXkids is great.

Coen ThönissenOperational Director at Heutink ICT

Transforming wireframes into a visual design.

The wireframes have been translated into and further refined using interaction and graphic design. This has led to a new environment for

On the left side, you can preview the before and after of the website using the interactive slider.

Download case study

Read more about this project on the UXkids blog or download the case study as PDF.

Want to talk about designing digital media for kids? Get in touch! We’d love to hear from you!